Get your personal brand in order BEFORE all other marketing
If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown. So it’s crucial to get your personal brand in order before all other marketing. Prior to investing and diving into a website, digital campaigns, PR, social media and marketing activities spend…
Maximise all sales opportunities to attract new clients
Do you maximise all sales opportunities to attract new clients and grow your business? Is your personal brand consistent and inviting to attract new clients at any given time or place? The professional service sector is a competitive one and are competing for market share. So having a open, non judgemental mindset is important to…
Define your niche market to attract ideal clients
Defining and unlocking your ideal niche market/s can take your professional service business or consultancy to the next level. Learning how to define your niche markets to attract ideal clients will be one of the best things you can do to grow your business. It will feel like the 2 puzzle pieces just fit together…
Attract more clients by saying no to the wrong ones
What are your personal and business brand non negotiables? Who you refuse to work with says as much about your personal brand as who you will work with. Are you willing to attract more clients by saying no to the wrong ones? Are there industries that you just will not tolerate working for/with? Is…
How to keep out of LinkedIn Jail
Many people are in LinkedIn jail but have NO idea that each day their sentence gets extended (sad but true). Knowing how to keep out of LinkedIn jail is so important. I originally wrote this in March 2018 and will regularly update it as needed. The algorithm beast, AI and engineering back end processes mean…
Don’t Try and Game Your LinkedIn NAME Field
Emails, Mobiles, Symbols, Extra Information (other than Suffixes) are NOT permitted on the Name Field on LinkedIn – it can and will compromise your account and how you are searched and found. DONT RISK IT! We all want to be clever and increase our visibility on LinkedIn. But trying to be a bit of a…
Stand Out on LinkedIn with Personalised Messages
Take the time and effort to personalise your messages on LinkedIn to stand out. Personalised messages are critical for effective social selling and relationship building. Sending generic lazy spray and pray messages are ineffective and will not do your business or personal brand any favours. Sending personalised and interesting LinkedIn messages and campaigns will achieve stronger…
YES or NO DECISIONS
YES ? or NO ? Do you constantly Rationalise, Justify & Reassure yourself about decisions? As business owners and consultants YES or NO questions are part and parcel of our reality every day in some small or large way. Should I engage with that person? Should I take on that new client or project? Should…
All Star LinkedIn Profile Ratings – Don’t be Fooled
Recently I presented a ‘Intro to LinkedIn’ session where several participants proudly volunteered they had an ‘All Star’ or Profile Strength rating. I had to tell them the potential bad news. An All Star LinkedIn profile ranking may NOT be exactly All Star. What does an All Star LinkedIn profile rating really mean? The 5 rating levels…
How is your personal brand experienced
How is your personal brand experienced in Australia? How are your perceived? We cannot be everything to everyone and that’s ok too. But expecting that 100% of people we come across will like, trust and resonate with us and our personal brand is as likely as pigs flying or never having to pay taxes again. …
Crank up your personal brand by being vulnerable
How do you elevate and communicate your personal brand to differentiate yourself? The answer is both simple and confronting. Crank up your personal brand by being vulnerable to really stand out. One of the first questions I ask my clients is ‘what makes YOU and your business really different? This is a pretty standard question asked by all…
Who Matters In Your Business?
Want to amplify your personal brand, drive more referrals and create good will? Focusing on treating everyone you encounter as a potential client and someone of value is an important element in building a platform of business attraction. This mindset flick will really set your personal brand apart. Most times we don’t really know who someone…
Business Rudeness & Disrespect are CHOICES!
As we are acutely aware, Australia is in the grip of a horrific domestic violence epidemic. Many conversations centrearound the notion of “choices”. Most perpetrators of domestic violence do not inflict their actions outside of their family/spouse. It is “selective” and a choice that is made and taken to inflict abuse on “a particular person/s”. …
Top Tips for SME’s To Hire Great Staff
I was recently interviewed by SmartCompany (Australia’s No.1 SME digital publication) for advice on helping SME’s hire staff in 2017. The article resulted from surveys conducted by a large accounting firm indicating strong confidence and growth projections 2017 and indicating that circa 40% of SME’s intend to hire new staff during the year. Below is my ‘no holds barred’ advice and tips :
What messages do your staff & colleagues really hear ?
As we know actions speak far louder than the spoken or written word. And we know that far too many company ‘Mission Statements’ & ‘Employee Values Charts’ are hackneyed and inauthentic. E.g. ‘We value our staff’, ‘Our staff drive our success’ ‘Our teams are collaborative’ , ‘Nothing means more than employee satisfaction’ etc.…
What is the commercial moral compass of your company?
With all the daily newsfeed reports of companies shirking their due diligence responsibilities, ignoring ‘customer first’ rhetoric and causing untold financial and personal stress to clients and staff, once in a while a company & their specific managers really stand up and by their customers.
How the OUCH moments can really matter
There are many ouch moments in life. How OUCH moments turn our businesses around can be quite profound. Its natural also that we have a whinge and complain about our lot in life at times (albeit some folk whinge constantly and others intermittently – and it sure does feel good to off-load at times). But the ouch…
Interview tips for hiring managers to ditch the scripts
Job interviews are quite absurd and ironic if you think about it. Most hiring managers ask the same banal questions. Below I outline interview tips for hiring managers to ditch the scripts. This will elicit really valuable answers. Both sides enter an interview seeking to learn the truth about each other and yet what is learnt…
Walk a Mile in My Shoes
This week I came across the most abhorrent and unacceptable attitude towards candidates A discussion was posted on an online forum around advice and tips to assist candidates. It was a great opportunity to support, encourage and add value. But I was gobsmacked. There it was in black and white the expressed attitude of many. And whilst…
Interview Behaviours Candidates Must Stop
Interviews (like any business meeting) are a 2 way street. After interviewing over 5,000 candidates and receiving extensive post interview feedback from hiring companies and candidates, I can confirm there is an absolute 50/50 split in culpability of poor behaviours. Both sides often need a firm kick up the behind on manners and professionalism.
How to answer hiring objections to nail the job interview
Lets be honest, interviews are damn stressful – for both parties. It’ s like a 1st date – you desperately want it go well and find you ‘click’. How to answer hiring objections to nail the job interview is critical. . Knowing how to answer hiring objections and concerns is critical. Questions may be asked directly. But…
Hiring Great Sales People – Bring Back The Telephone
Are you planning to hire new sales staff ? The SEEK Employment Trend reports a projected 14% growth for sales and account management roles during 2016-2017. This is great news as it validates business confidence and growth across industries. But this buoyancy means that hiring companies must think differently on how and who they…
Life & career lessons from a women’s prison
A few years ago I was invited to present sessions on how to find a job to a group of unemployed women. My goal was to encourage and support them in life and career lessons. I had delivered many motivational talks and sales training sessions over the years to a variety of companies and community…
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